About | Melius Retail

Founded in 2016, Emergo is a firm of Managers with experiences in the the italian large scale retailers market.

The Emergo team is highly experienced and talented. Energy, determination and high spirits are our strenghts.

We create a COMMERCIAL AND TRADE MARKETING STRATEGY, developing your Brand strategy and your Private label strategy.

We already realized many brand and private label projects in all the main large scale retail channels in Italy (Hypermarket, Supermarket, Discounts).

We daily follow the sell-in and the sell-out, creating the right conditions to create purchases opportunities.

We adapt to your product/company to develop your strategy in the italian market.

We frequently supervise stores, in order to check and evaluate price, product, assortment, coverage.

We cooperate in sinergy among all professional feagures in your company (quality department, logistics, sales, accountant).

We previousely study:

The marketplace (Nielsen data, IRI, etc...).

The assortment of the chains (products, prices, coverage, assortment).

The needs of the customers (producers/retail chains).

The right products for the clients.

An optimized sell-out based strategy.

The target of the chain/market, realizing category management projects.

The Positioning (the products in the right market, place and assortment).

We work with all the main Italian and European producers in all the main food and non-food categories:

Beverages

Bread/Bakery

Canned/Jarred Goods

Dairy

Dry/Baking Goods

Frozen Foods

Meat

Produce

Cleaners

Paper Goods

Personal Care