Services
Services | Melius Retail
BRAND DEVELOPEMENT
We study the marketplace and we adapt your products to the italian customer's needs, evaluating all the opportunities of the market and of the specific retail chain, creating a specific strategy.
We realize sales, with focused category management strategies.
We know the right ways and strategies to launch your own brand in the italian market, thanks to a focused and adapted category management strategy.
Our sell-out approach is based on:
REALIZE PRIVATE LABELS
We create the opportunities and we introduce your company to the main retail chains, in order to partecipate and be considered as private label suppliers.
Thanks to our deep knowledge and our experience in the italian market since years, we elaborate a PL Process:
SETTING UP
- Quality (Technical sheets, Certifications, main informations)
- Minimum lots
- Ex-works prices
- Packaging
DEVELOP YOUR STRATEGY
We develop the best strategy for your products, through:
ANALYSIS
- opportunities
- initiatives/activities
- expected results
- necessary resources
STRUCTURE ANALYSIS
- Assortment
- Customer service
- Selling price
- Coverage
- Supply level
- Display
- Promotional activities
ACTUALIZING
- Negotiation
- Contract
- Results
- Results analysis
- Control
- Corrective actions
OMNICHANNEL
The modern consumer is shopping always more on the online marketplaces than anywhere else. We adapt and intagrate your strategy with ecommerce, mobile applications, and social media.
Following a three-step process (Protect, Position and Promote your business) we give you the best and reliable Omni channel marketing solutions.
